“Our generation is the first generation of people who will spend their entire life sitting.”
If you were to look at the way your grandparents lived you’d discover the following thing. People used to move their bodies a lot more. Our grandparents were required to do physical labor every single day. Working in agriculture, mining, constructions, cooking without help and cleaning without any electrical machines are only a few of the things that people used to do. Today, everything has been replaced by machines and robots which do it all for us. We don’t walk and run anymore. Now we have cars and trains that are taking us places. We don’t cultivate our own food anymore. We go and buy it at the supermarket. All of these things have consequences.
On top of that, we”ve created jobs where people are required to sit long period of time every day and this trend is only going to grow in the next years. Many doctors agree that lack of movement is making us sick and that sitting is the new smoking but despite the fact that many people try to exercise and live a healthy lifestyle there are very people people who actually succeed. We believe that the reason for this problem is the fact that the current health and fitness industry is not truly adapted to people’s needs. In a world where our bodies are confined to a sitting position for 12 to 16 hours a day there is no wonder that every kind of movement feels hard.
“Posture makes the difference between getting old and feeling old.”
The older we get the more muscle imbalances we develop and muscle imbalances cause movement asymmetries in the body which are the real cause of chronic pain and discomfort in the body. Therefore, their bodies are so adapted to a low-movement lifestyle that every type of movement triggers a negative reaction in the body initially. For this reason, we believe that just movement isn’t enough anymore. In a world where people sit 12 hours a day it has to be the right kind of movement.
That is why, we dream of a world where people start to understand the importance of prevention and actively do something to take care of their bodies. It is our goal to educate people on the importance of posture and its influence on our overall health. Bad posture can be responsible for all sorts of symptoms like chronic back pain, heavy breathing, neck stiffness and even jaw pain and human well-being has become unimaginable without it.
“Chronic disease starts with our genes but is enabled by our lifestyle.”
Why is the posture the central piece of our work?
Because we believe that the posture is involved in every important physiological process in the body and it is responsible for the development of many chronic problems that turn into severe health conditions later on in life. While the genetic component is important in everyone, we believe that 50% of the problem is constituted by lifestyle and posture training can help with that.
We created a unique training program that is built around this idea and it aims at correcting every postural problem that can be found in humans since chronic pain and posture are connected. More than that, chronic disease is also connected to your posture and the state of your fascia, so that we’ve prioritized posture in every workout that we’ve built. We want to enable everyone on earth to walk around with perfect posture one day.
“Good posture projects energy, vitality and health into the world. It’s the state of carrying yourself with grace.”
We want to unlock the true potential of the human body one day and to be able to prove what is the influence of fascia dysfunction and postural deformities in the formation of chronic inflammation and chronic disease. The latest research is showing that even our mental state and health are deeply connected to certain muscles responsible for our posture stability, so that good posture has the power to influence the way you feel as well.
We want a world without chronic pain and disease for everyone on the planet. We know that that is a very ambicious goal but we are willing to spend our life trying to turn that dream into reality. We might never achieve that but we have made it our goal at least to reduce the amount of unnecessary suffering that people experience as a result of not knowing about this. We will spend our life trying to change the way we understand the human body and the concept of disease but most importantly, the concept of good health because good posture trully makes the difference between surviving and thriving as a human being.
“Good posture reflects a proper state of mind and it is acquired by gaining perfect control over your body.“